tentree is a Canadian apparel company, empowering customers to plant trees with their purchases, while offering sustainably made products. Climate+ is their newest carbon offset initiative, allowing customers to purchase packages to offset daily activities. I worked alongside the creative director, Arthur Kononuk, to illustrate visual representations of the packages. Their in-house animator produced interactive gifs out of the illustrated frames, and customers can scroll through the visuals as they shop for their desired offset.
Examples include ‘Offset Your Roadtrip’ ($5 plants 10 trees, which offsets 1.3 tons of CO2), and ‘Baby Eco-Hero’ (various newborn-related items are offset by planting 73 trees for $33, the equivalent of 11.1 tons of CO2).
Illustrated Packages: Avocado Obsession, Baby Eco-Hero, Binge Watching, Daily Driver, Duo Gooders, Family Tree, Happy Birthday, International Flight, Long Showers, Offset a Hipster, One Year, Paws Offset, Plastic Bags, Road Trip, Shipping, Surfing the Net, Tying the Knot, Weekend Getaway, Your Favourite Influencer, Burger, Food Delivery, Fast Fashion, Mother’s Day, Oil Industry, Lifetime of Phones, Toilet Paper. All others created in-house at tentree.
Arthur Kononuk (Creative Director / Co-Founder at tentree)
Frank Seager (Animator at tentree)
Jean-Philippe Boulais (Graphic Designer at tentree)
tentree Climate+ www.tentree.ca